Sony YAY! brings back the fifth edition of India’s premier family entertainment event – The Giant Wheel Festival
Mumbai:Sony YAY! returns with its flagship on-ground initiative – The Giant Wheel Festival— scheduled from 30th May to 1st June 2025 at R City Mall, Ghatkopar. Since its inception, the festival has evolved into a powerful brand experience from Sony YAY!, firmly cementing its place in the country’s entertainment calendar as a celebration of the #Happyverse for its audience and a high-impact experiential platform for brands.
Over the years, The Giant Wheel Festival has grown into a robust pillar of Sony YAY!’s consumer engagement ecosystem. With its unique ability to blend Entertainment, Emotion, and Engagement across generations, the festival continues to serve as a dynamic touchpoint for the channel’s ever-growing community of young fans and their families.
The Giant Wheel Festival offers an immersive three-day experience, thoughtfully designed to captivate both kids and families. Set under one vibrant roof, the festival brings together an exciting mix of live toon performances, interactive workshops, storytelling sessions, energetic Zumba classes, and hands-on creative activities. A standout feature is the opportunity for kids to dance and meet with their favourite toons — including Shin chan, Oggy, Naruto and Honey Bunny — turning magical moments into cherished lifelong memories in an atmosphere brimming with joy and wonder.
The exciting on ground experience also serves as a significant opportunity for brands to connect with their relevant audience. Sony YAY! welcomes Tedibar as presenting sponsor, Zydus (Complan) as powered by sponsor, Havmor as special partner and Navneet as associate sponsor for the ultimate family carnival – The Giant Wheel Festival.
As Sony YAY! continues to lead in the kids’ entertainment space, The Giant Wheel Festival remains a cornerstone of its on-ground efforts — driving measurable value for participating brands and delivering impactful experiences to audiences.
Tickets are now exclusively available on BookMyShow.
Sujoy Roy Bardhan, Marketing, Communications & OAP Head, Sony YAY!
“Kids today crave real-world experiences that bring their favourite characters to life, while families seek meaningful ways to connect. The Giant Wheel Festival brings these worlds together — turning screen-time into shared moments of joy. For partners, it acts as a bridge between brands and families, offering an immersive environment where engagement is innate, memorable, and rooted in trust.”
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks India):
Sony Pictures Networks India (SPNI) is the consumer-facing identity of Culver Max Entertainment Private Limited which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan.
A leading media and entertainment conglomerate, SPNI comprises 28 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels – Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel – Sony Marathi; Bangla General Entertainment Channel – Sony AATH; Hindi Movie Channels – Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans – Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel – Sony YAY!; English Movie Channel – Sony PIX; Factual Entertainment Channel – Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform – Sony LIV and the independent production venture for original content and IPs for TV and digital media – Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.Recognised as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work®️ Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.SPNI is in its 30th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.
